Be ideal: ‘belonging‘, ‘equality‘, ‘inclusion‘, ‘diversity‘, ‘equity‘, ‘accessibility‘ and ‘learning‘ culture change Programme
Croftstone Project Delivery Business grew rapidly from 3 to 60 people during an exceptionally challenging period of covid-19.
During this period there was limited diversity within the business with only 10% of employees identifying as female, and less than 5% identifying as being from a minority background. Attrition within the business stood at 12% and employee satisfaction was 60%.
With the launch of Croftstone’s People Strategy in 2022, we were brought in to support Croftstone’s project delivery business arm’s commitment to fostering an inclusive workplace. This included supporting the business arm to increase female and ethnic representation. This was against the context of the delivery arm’s wider industry having lower female and ethnic representation.
We supported the business arm to achieve diversity and inclusion goals through designing and embedding a transformative and award winning Diversity, Equity and Inclusion (DEI) programme. This programme was called BE IDEAL, which stands for ‘Belonging’, ‘Equality’, ‘Inclusion’, ‘Diversity’, ‘Equity’, ‘Accessibility’, and ‘Learning’ and facilitated successful inclusive culture change within the business.
Programme Details
We highlighted and described our Diversity and Inclusion agenda to the business. Mentioning our commitment to diversity and inclusion and the work we do to support our people and our communities. Providing a snapshot of our company culture and how it supports diverse employees, including our mentorship programmes and inclusive team-building activities.
Conducted and embedded regular training and awareness programmes for all employees to understand the spectrum of hidden disabilities and how they can impact individuals differently.
Trained BE IDEAL ambassadors within the business as champions for belonging, equality, inclusion, diversity, equity, accessibility and learning. This ensured the initiatives initial efforts were reinforced and sustained for the long term.
Impact
- Sustainable diversity, equity and inclusion: BE IDEAL ambassadors trained to sustain ongoing BE IDEAL culture within the organisation.
- Employee satisfaction and culture change: Results against the baseline showed 90% of employees felt they belong and are valued, 90% felt they can succeed in Croftstone, 90% felt the culture is positive and they can see that it helps them produce good results.
